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On Wednesday, this new ownership entity disclosed the recruitment of Van Ginhoven, the English national team's managerial lead working with Sarina Wiegman, taking on the role of overseer of worldwide women's football activities. The new multi-team ownership group, which includes the San Francisco-based Bay FC as its first club within its group, has a history in hiring individuals from the national football governing body.

The selection in recent months of Kay Cossington, the influential former FA technical director, as top executive acted as a demonstration of ambition by the collective. Cossington understands women’s football inside out and now she has assembled an executive team with profound insight of the evolution of the women's game and filled with professional background.

She becomes the third key figure of the manager's inner circle to leave this year, with the chief executive exiting prior to the European Championships and the assistant manager, Veurink, stepping down to take up the role of manager of the Netherlands, however her decision was made earlier.

Stepping away was a shock to the system, yet “My choice was made to exit the national setup quite a long time ago”, she states. “The terms for four years, just as Arjan and Sarina did. When they renewed, I previously indicated I was uncertain about renewing myself. I had grown accustomed to the thought that after the European Championship I would no longer be involved with the national team.”

The European Championship became a sentimental tournament due to that. “It's sharp in my memory, discussing with Wiegman when I disclosed of my choice and then we said: ‘There’s just one dream, how incredible it would be if we were to win the European Championship?’ Generally, it’s not like aspirations are realized frequently however, against the odds, this one did.”

Sitting in an orange T-shirt, Van Ginhoven holds dual affections following her stint working in England, during which she contributed to winning back-to-back European titles and served on the manager's team for the Netherlands’ triumph the 2017 Euros.

“The national team will forever have an emotional connection for me. So, it will be difficult, notably since that the players are due to arrive for national team duty shortly,” she comments. “Whenever the two nations face off, who do I support? Today I have on orange, but tomorrow it’s white.”

In a speedboat, you can pivot and accelerate swiftly. With a compact team such as ours, that’s easily done.

The American side was not part of the equation when the management specialist determined that it was time for a change, but the pieces fell into place perfectly. Cossington initiated the recruitment and common principles proved essential.

“Essentially upon meeting we got together we experienced an instant connection,” states Van Ginhoven. “We were instantly aligned. We've discussed extensively on various topics concerning growing the sport and the methods we believe are correct.”

The two leaders are not the only figures to make a move from high-profile jobs in the European game for an uncharted opportunity across the Atlantic. Atlético Madrid’s technical director for women's football, González, has been announced as Bay Collective’s new global sporting director.

“I felt strongly drawn by the firm conviction regarding the strength of women's football,” she says. “I've been acquainted with Kay Cossington for an extended period; during my tenure at Fifa, she held the technical director role for England, and it’s easy to make these decisions when you know you will have around you people who really inspire you.”

The depth of knowledge in their team makes them unique, says she, for the collective part of a group recent multi-team projects that have started lately. “It's a standout feature of our approach. It’s OK that people do things in different ways, but we definitely believe in ensuring deep football understanding,” she adds. “All three of us have traveled a path within the women's game, probably for the best part of our lives.”

As their website states, the ambition of Bay Collective is to advocate and innovate a forward-thinking and durable system for women's football clubs, based on what works addressing the different demands of female athletes. Succeeding in this, with everyone on the same page, without having to justify actions for why you would take certain actions, is hugely liberating.

“I compare it with moving from a large ship to a fast boat,” states Van Ginhoven. “You’re basically driving in uncharted waters – a common Dutch expression, not sure how it comes across – and you just need to rely on your own knowledge and expertise for making correct choices. You can pivot and accelerate rapidly with a speedboat. Within a compact team such as ours, it's straightforward to accomplish.”

González adds: “Here, we have a completely white sheet of paper to work from. Personally, our mission focuses on impacting football more extensively and that white paper enables you to pursue anything you desire, following the sport's regulations. That is the advantage of what we are building together.”

The ambition is high, the management are voicing opinions athletes and supporters are eager to hear and it will be interesting to follow the development of Bay Collective, the team and any clubs added to the portfolio.

As a preview of upcoming developments, which elements are crucial of a high-performance environment? “{It all starts and ends with|Everything begins and concludes with|The foundation and culmination involve